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Agenda

Time

November 15th

Main Forum-Intelligent Remodeling & Business Upgrading

08:00 - 09:00

Registration

09:00-09:40

Digital Remodeling & Competitiveness Reshaping

Aseem Puri, Head of Marketing, Unilever International

09:40-10:35

Panel Discussion: From CMO to CGO-How Marketers could Transform Smoothly?

Moderator: Inviting
Aseem PURI, Head of Marketing, Unilever International
PAN Biao, Chief Marketing Officer, LU.com (陆⾦所) 

Sam WANG, Partner Greater China, KMG 

10:35-11:00

Insight Presentation

Senior Management, 360 Group

11:00-11:20

Insight Presentation

WANG Qian, Vice President of Business Strategy, Maimai 


11:20-11:40

Coffee Break & Booth Visit

11:40-12:00

Insight Presentation

Q Chen, GM of Advertising & Sales Dep., Xiaomi Inc. 


12:00-12:40

How AI could Help in Enterprise Transformation

Bernd Pichler, Chief Marketing Officer, ICONIQ MOTORS

12:45-14:00

Luncheon

14:00-14:30

Marketing & Customer Acquiring In Internet Banking

PAN Biao, Chief Marketing Officer, Lu.com (陆金所) 

14:30-14:55

Insight Presentation

SUN Fei, Brand Sales GM, Sogou Group 


14:55-15:15

Insight Presentation

TIAN Ming, National GM of Ads Sales, Cheetah Mobile

15:15-15:35

Insight Presentation

Grace HUANG, CEO, iPinYou 

15:35-15:55

Practices and Techniques for Effective Sport Media & Marketing

Victor CUI, CEO International, ONE Championship 


15:55 - 16:10

Coffee Break & Booth Visit


16:10 - 16:30

MarTech Construction of an International Brand

Keith Davies, VP Solutions North APAC, AB-InBev 

16:30-17:15

Panel Discussion:Modern Sales in the Era of the Empowered Customer

Moderator:Sheilen Rathod, President Customer Engagement/Commerce & MarTech, Ogilvy 

Panelists:
Ryan ZHOU
, VP-Sales Effectiveness, Nielsen China 

Tim YE, IS Director Greater China, General Mills 

Xinghua HE, Vice President, Red Star Macalline 

17:15-18:00

Panel Discussion: Business Upgrading in Digital Economy Era

Moderator:Enbo WANG, Former Partner of Kantar Consulting 

Panelists:
Maxwell XU
, Head of Media North Asia, Unilever
Angela Wang
, CMO, Giti Speedwork Autocare, Giti Group
Eric LI
, Senior Director of Consumer Engagement and Marketing Services, Abbott 

18:30-21:00

Cocktail Party

Time

November 16th

Parallel Forum of MarTech/ AI+Marketing (Contact Us for Full Agenda)

Parallel Forum of Smart Retail (Contact Us for Full Agenda)

Agenda

Time

November 15th

Main Forum-Intelligent Remodeling & Business Upgrading

08:00 - 09:00

Registration

09:00-09:40

Digital Remodeling & Competitiveness Reshaping

Aseem Puri, Head of Marketing, Unilever International

09:40-10:35

Panel Discussion: From CMO to CGO-How Marketers could Transform Smoothly?

Moderator: Inviting
Aseem PURI, Head of Marketing, Unilever International
PAN Biao, Chief Marketing Officer, LU.com (陆⾦所) 

Sam WANG, Partner Greater China, KMG 

10:35-11:00

Insight Presentation

Senior Management, 360 Group

11:00-11:20

Insight Presentation

WANG Qian, Vice President of Business Strategy, Maimai 


11:20-11:40

Coffee Break & Booth Visit

11:40-12:00

Insight Presentation

Q Chen, GM of Advertising & Sales Dep., Xiaomi Inc. 


12:00-12:40

How AI could Help in Enterprise Transformation

Bernd Pichler, Chief Marketing Officer, ICONIQ MOTORS

12:45-14:00

Luncheon

14:00-14:30

Marketing & Customer Acquiring In Internet Banking

PAN Biao, Chief Marketing Officer, Lu.com (陆金所) 

14:30-14:55

Insight Presentation

SUN Fei, Brand Sales GM, Sogou Group 


14:55-15:15

Insight Presentation

TIAN Ming, National GM of Ads Sales, Cheetah Mobile

15:15-15:35

Insight Presentation

Grace HUANG, CEO, iPinYou 

15:35-15:55

Practices and Techniques for Effective Sport Media & Marketing

Victor CUI, CEO International, ONE Championship 


15:55 - 16:10

Coffee Break & Booth Visit


16:10 - 16:30

MarTech Construction of an International Brand

Keith Davies, VP Solutions North APAC, AB-InBev 

16:30-17:15

Panel Discussion:Modern Sales in the Era of the Empowered Customer

Moderator:Sheilen Rathod, President Customer Engagement/Commerce & MarTech, Ogilvy 

Panelists:
Ryan ZHOU
, VP-Sales Effectiveness, Nielsen China 

Tim YE, IS Director Greater China, General Mills 

Xinghua HE, Vice President, Red Star Macalline 

17:15-18:00

Panel Discussion: Business Upgrading in Digital Economy Era

Moderator:Enbo WANG, Former Partner of Kantar Consulting 

Panelists:
Maxwell XU
, Head of Media North Asia, Unilever
Angela Wang
, CMO, Giti Speedwork Autocare, Giti Group
Eric LI
, Senior Director of Consumer Engagement and Marketing Services, Abbott 

18:30-21:00

Cocktail Party

Time

November 16th

Parallel Forum of MarTech/ AI+Marketing (Contact Us for Full Agenda)

Parallel Forum of Smart Retail (Contact Us for Full Agenda)

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